David J. LeVant

Copywriting - Creative Direction - Marketing Strategy

Why choose between creative recognition and business results?

The only thing better than doing work that makes the cash register ring for your clients is winning them a little keepsake to take home too.

Here are a few recent examples:


Davey Award for Online Film and Video
Telly Award for Non-Broadcast Social Issues
Prism Award for Low-budget Campaign

The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Respond to the need to support refugees coming to America at a time when our government is cutting opportunities and resources.
The Answer: Partner with AdHouse Productions and Crystal Pix to interview nine refugees from seven different countries. Let each tell their captivating story. Drive viewers to learn how they can help Catholic Family Center provide critical support and advocacy to new refugees.


Communicator Award of Distinction

The Client: Van Bortel Chevrolet
The Agency: Sundance Marketing
The Assignment: Create a spot to run during the Superbowl showcasing the huge number of Corvettes available at Van Bortel.
The Answer: Partner with AdHouse Production to concept and execute a :30 commercial that features both a classic from the 60s and a breathtaking current model and let everyone know there are more than 60 more in Van Bortel's one-of-a-kind indoor Corvette showroom.

RAMA Pinnacle Award for Online/Interactive Marketing

The Client: Xerox
The Agency: Zimmet Group
The Assignment: Promote customer engagement with Xerox and its diverse workflow solution offerings.
The Answer: Create a welcome print magazine optimized for production on Xerox digital presses and an app using Xerox FreeFlow Digital Publisher. The app achieved 5,480 page views, beating the goal by 274%, and was downloaded 166 times in the first two months, beating that goal by 166%.
See the publication here and download the app via iTunes, Google Play or Amazon App stores.

Telly Award for "Professional Services"

The Client: Exigence Immediate Care
The Agency: Sundance Marketing
The Assignment: Differentiate our client in an increasingly competitive category.
The Answer: Two years in a row we've won a Telly for our use of humor to help Exigence Immediate Care become top of mind in three markets for Urgent Care.


Addy Award

The Client:John Myers Creative Imaging  
The Agency:David J. LeVant, Inc.
The Assignment: Do with words what John does with megapixels.
The Answer:New section titles, intros, bios, and about us copy for John Myers Creative Imaging that reveals just what kind of characters these guys really are. It worked. The site won an Addy for Digital Advertising of Business-to-Business Services.


Telly Award for "Use of Humor" and "Professional Services"

The Client: Exigence Immediate Care
The Agency: Sundance Marketing
The Assignment: Once we had established the category-wide benefits of urgent care over the ER and doctors offices, we needed to help Exigence Immediate Care establish their rightful position as the obvious first choice in a growing universe of urgent care centers.
The Answer: With a combination of humor and simple facts we created a campaign that demonstrated who is setting the standard in urgent care quality.


RAMA Online Marketer of the Year

The Client: Helendale Dermatology and Medical Spa
The AgencySundance Marketing
The Assignment: Help potential patients learn more about their choices for skin care and treatment options.
The Answer: A series of five 3-5-minute videos produced with AdHouse Productions that walk you through the steps of each procedure, share the facts about the preparation, treatment and recovery and include testimonials from real patients. The videos and associated social media efforts won Helendale the Rochester American Marketing Association (RAMA) Award for Online Marketer of the Year. 


Communicator Award

The Client: Helendale Dermatology and Medical Spa
The Agency: Sundance Marketing
The Assignment: Establish Helendale as the only medical and cosmetic spa in the area run by a board certified dermatologist who knows as much about medicine as beauty and customer service.
The Answer: Say it memorably in a new tagline, “Specialists in healthy beautiful skin,” and show it emotionally in an award-winning spot concepted and produced with  AdHouse Productions.


Addy Award

The Client: John Myers Creative Imaging
The Agency: David J. LeVant
The Assignment: Keep John Myers' name and talent top of mind with ad agencies, designers and marketing professionals.
The Answer: 3-D direct mailer that showcases John’s amazing images and his ability to capture the essence of human character in every one. Sort of like capturing butterflies in a jar.

All trade names, trademarks and service marks of other companies referred to herein are the property of their respective owners.
This is another cool site design by 
James Bogue. © 2015 David J. LeVant, Inc. 45 Hilltop Dr., Pittsford, NY 14534 585.385.1387