The Winner of the Eighth "Next Top Copywriter Contest" is Pat DeLuca.

Congratulations to Pat for an entry that is purely positive, rhythmic, and gets right to the promise of freedom through customization.  

Your Fit. Your Way.

This one came from the archives. I received the assignment in the late 90s to help Ultimate Technology Corporation (now UTC Retail) tell their story about innovation and customization for the Point of Sale technology space. Here was the ad:
(fun fact: the three sets of feet are a close friend, the photographer, and me … guess which is me)