A lot of great entries. But most played off "home" and nothing more when the audience is just as concerned with what the person living there is able to do during the day on their job as whether they're comfortable in the lodge. That's why I liked Jeff's best:
Convenient, comfortable, and home.
Convenient to the job site is a decision-maker benefit. Comfortable sorroundings is an end-user benefit. And home is just nice.
To see the real assignment and answer, click here. The tagline they chose is right on the home page of the site we built them.
Workforce Housing Inc. needs a new tagline. They custom build dormitories and lodges on often remote worksites such as oil drilling fields or rural warehouse sites.
Your assignment is to write a tagline that speaks to people who have to recruit these workers and keep them productive.
Post your tagline as a comment to this post and remember to include your name and email so I can send you a prize if your entry wins.
Hard to pick a winner. Great plays on "hour" and "our," great suggestion of variable data printing, and a fantastic entry that just said, "Hi. Me again." But Matt's entry would not only grab "attention." It simply and clearly communicates the big deal in five words.
ATTENTION. You get it here.
Now check out the actual assignment the contest was based on from St. James Mercy Hospital.
Excelsior Hospital needs a poster to hang in their ER lobby and treatment rooms informing patients of the hospital's new policy to have nurses check on their patients proactively at least once per hour.
Your assignment is to provide the headline that assures timely, caring attention while in the hospital.
Post your headline as a comment to this post and remember to include your name and email so I can send your prize if you win.
Fantastic entries to the latest contest. People got to the uniqueness of the offering and especially the benefit. But Laura nailed it with clarity and, even better, imagery. I think her line highlights the ease of use and what it will do for you all at once.
1-Hour Manager
Climb the corporate ladder one hour at a time.
Now see the actual assignment and answer. Then go to AXZO Press' web site to browse the titles.
A leading business book publisher is rebranding their series of light instructional guides that help executives quickly learn the skills they need to succeed in the work world. The series is called 1-Hour Manager. Your job is to write a tagline for the series that communicates all the insights readers can gain with such a low investment of their time.
The Deadline is:
Now, of course. You wanted to be a copywriter. How much time could it take to be brilliant?
Post your entry right here. As a "Comment." Include the tagline and your email address so Ziggy and I can notify you if you win.
